Purple Style Labs IPO is a book-built public issue of ₹680 crore. The issue is entirely a fresh issue of 1,18,26,086 equity shares aggregating to ₹680 crore.
The Purple Style Labs IPO is scheduled to open for subscription on 31 August 2026 and will close on 2 September 2026. The basis of allotment is expected to be finalized on 3 September 2026.
The shares of Purple Style Labs Limited are proposed to be listed on BSE and NSE, with the tentative listing date scheduled for 7 September 2026.
The IPO price band has been fixed at ₹546 to ₹575 per share, while the minimum application lot is 26 shares. At the upper price band, the minimum retail investment is ₹14,950.
Purple Style Labs IPO Details
| IPO Date | 31 Aug to 2 Sep 2026 |
|---|---|
| Listing Date | Monday, Sep 7, 2026 |
| Face Value | ₹10 per share |
| Price Band | ₹546 to ₹575 per share |
| Lot Size | 26 Shares |
| Issue Type | Book Building Issue |
| Sale Type | Fresh Issue |
| Listing At | BSE, NSE |
| Total Issue Size | 1,18,26,086 Shares, aggregating up to ₹680 Cr |
| Fresh Issue | 1,18,26,086 Shares, aggregating up to ₹680 Cr |
| Pre-Issue Shares | 6,82,35,000 Shares |
| Post-Issue Shares | 8,06,89,212 Shares |
| Market Cap at Upper Band | ₹4,639.63 Cr |
Purple Style Labs IPO Timeline
| IPO Event | Date |
|---|---|
| IPO Open | Monday, Aug 31, 2026 |
| IPO Close | Wednesday, Sep 2, 2026 |
| Basis of Allotment | Thursday, Sep 3, 2026 |
| Refunds Initiated | Friday, Sep 4, 2026 |
| Credit of Shares to Demat | Friday, Sep 4, 2026 |
| Listing | Monday, Sep 7, 2026 |
Purple Style Labs IPO Lot Size
Investors can bid for a minimum of 26 shares and in multiples of the prescribed lot size. At the upper price band of ₹575 per share, one retail lot requires an investment of ₹14,950.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 1 | 26 | ₹14,950 |
| Retail Maximum | 13 | 338 | ₹1,94,350 |
| S-HNI Minimum | 14 | 364 | ₹2,09,300 |
| S-HNI Maximum | 66 | 1,716 | ₹9,86,700 |
| B-HNI Minimum | 67 | 1,742 | ₹10,01,650 |
Purple Style Labs IPO Reservation
The Purple Style Labs IPO has been reserved for Qualified Institutional Buyers, Non-Institutional Investors and Retail Individual Investors according to the issue’s stated reservation structure.
| Investor Category | Reservation |
|---|---|
| Qualified Institutional Buyers (QIB) | Not less than 75% of the Issue |
| Retail Individual Investors | Not more than 10% of the Issue |
| Non-Institutional Investors (NII) | Not more than 15% of the Issue |
Purple Style Labs IPO Investor Categories
| Category | Investment Limit | Cut-off |
|---|---|---|
| RII | Up to ₹2 Lakhs | Yes |
| sNII | ₹2 Lakhs – ₹10 Lakhs | No |
| bNII | Above ₹10 Lakhs | No |
About Purple Style Labs Limited
Purple Style Labs Limited, incorporated in August 2015, is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS). The company offers a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a particular focus on wedding and occasion wear.
As of March 31, 2026, the company sourced products from 1,109 active designer brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
Purple Style Labs operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions.
As of March 31, 2026, the company had 14 Experience Centers globally, including 12 in India and one each in London and New York.
During Fiscal 2024–2026, the company served more than 200,000 unique customers. In Fiscal 2026, it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
The company has established an international presence across India, the United States, United Kingdom, Middle East, Australia and other markets. Its platform enables customers to access curated Indian luxury fashion while helping designer brands reach domestic and international customers without establishing their own retail and distribution networks.
The company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance.
As of March 31, 2026, Purple Style Labs had 1,266 permanent employees.
Purple Style Labs IPO Key Strengths
Purple Style Labs IPO Financial Performance
Purple Style Labs’ total income increased from ₹494.00 crore in FY2025 to ₹567.07 crore in FY2026, representing growth of approximately 15%.
However, the company continued to report losses, with profit after tax declining from a loss of ₹188.38 crore in FY2025 to a loss of ₹285.40 crore in FY2026.
The company also reported total borrowings of ₹371.40 crore as of March 31, 2026, compared with ₹112.79 crore in FY2025.
| Particulars | FY2026 | FY2025 | FY2024 |
|---|---|---|---|
| Total Assets | ₹829.60 Cr | ₹497.05 Cr | ₹458.39 Cr |
| Total Income | ₹567.07 Cr | ₹494.00 Cr | ₹510.03 Cr |
| Profit After Tax | -₹285.40 Cr | -₹188.38 Cr | -₹47.71 Cr |
| EBITDA | ₹30.37 Cr | ₹41.99 Cr | ₹31.63 Cr |
| Net Worth | -₹52.28 Cr | ₹117.50 Cr | ₹39.51 Cr |
| Reserves and Surplus | -₹116.40 Cr | ₹118.01 Cr | ₹39.34 Cr |
| Total Borrowings | ₹371.40 Cr | ₹112.79 Cr | ₹116.33 Cr |
Figures are in ₹ crore unless otherwise stated.
Purple Style Labs IPO Key Performance Indicators
| KPI | Mar 31, 2026 | Mar 31, 2025 |
|---|---|---|
| ROE | — | -160.33% |
| ROCE | -23.56% | -4.75% |
| RoNW | — | -160.33% |
| PAT Margin | -51.16% | -38.45% |
| EBITDA Margin | 5.44% | 8.57% |
| NAV | -₹7.69 | ₹18.27 |
| Price to Book Value | — | 31.47x |
Purple Style Labs IPO Valuation
At the upper price band of ₹575 per share, Purple Style Labs is expected to have a post-issue market capitalisation of approximately ₹4,639.63 crore.
| Valuation Metric | Pre-IPO | Post-IPO |
|---|---|---|
| EPS | -₹41.83 | Negative |
| P/E | -13.75x | Negative |
| Market Capitalisation | ₹3,924 Cr | ₹4,639.63 Cr |
Since the company reported negative earnings, the conventional P/E-based valuation is not meaningful. Investors should therefore consider the company’s revenue growth, GMV, business scale, profitability outlook, balance sheet and future earnings potential when evaluating the IPO.
Purple Style Labs IPO Objectives
The company proposes to utilise the net proceeds from the IPO towards investment in its wholly owned subsidiary, PSL Retail, for expenditure towards lease liabilities of Experience Centers and back-end offices in India. The proceeds will also be used towards sales and marketing expenses and general corporate purposes.
| No. | Purpose | Estimated Amount |
|---|---|---|
| 1 | Investment in wholly owned subsidiary, PSL Retail, for expenditure towards lease liabilities of Experience Centers and back-end offices in India | ₹371.13 Cr |
| 2 | Funding towards sales and marketing expenses to be incurred by the company | ₹138.90 Cr |
| 3 | General Corporate Purposes | Balance Amount |
| Total Identified Objects | ₹510.03 Cr | |
Purple Style Labs Shareholding Pattern
| Category | Pre-IPO | Post-IPO |
|---|---|---|
| Promoter and Promoter Group | 26.34% | — |
| Public | 73.66% | — |
| Total | 100% | 100% |
Company Promoter: Abhishek Agarwal
Purple Style Labs IPO Review
IPO Review:
Purple Style Labs Limited operates a multi-brand luxury fashion platform through its Pernia’s Pop-Up Shop brand. The company has built an omni-channel model combining Experience Centers, digital channels, mobile applications, events and exhibitions.
One of the company’s key strengths is its broad designer network. As of March 31, 2026, Purple Style Labs sourced products from 1,109 active designer brands, giving customers access to a wide selection of luxury fashion across womenswear, menswear, jewellery, accessories and kidswear.
The company also has an international presence, with Experience Centers in India as well as London and New York. During Fiscal 2024–2026, it served more than 200,000 unique customers, while FY2026 Total PPUS GMV stood at approximately ₹7,215.62 million.
Financially, the company remains loss-making. Total income increased from ₹494.00 crore in FY2025 to ₹567.07 crore in FY2026, but the loss after tax increased from ₹188.38 crore to ₹285.40 crore.
The company also reported negative net worth of ₹52.28 crore and total borrowings of ₹371.40 crore as of March 31, 2026. EBITDA declined from ₹41.99 crore in FY2025 to ₹30.37 crore in FY2026.
The IPO proceeds are primarily proposed to support lease liabilities for Experience Centers and back-end offices, sales and marketing expenses and general corporate purposes. This could help the company expand its operating platform and strengthen its customer acquisition and brand network.
However, investors should carefully consider the company’s continued losses, negative net worth, high borrowings, declining EBITDA and negative earnings before making an investment decision.
The valuation also needs careful consideration. At the upper price band of ₹575 per share, the company’s expected post-issue market capitalisation is approximately ₹4,639.63 crore. Since earnings are negative, the P/E ratio is not meaningful.
Investors should compare Purple Style Labs with relevant listed fashion, luxury retail and e-commerce companies and evaluate its growth prospects, profitability, balance sheet, valuation and competitive position before applying.
What Is Purple Style Labs IPO GMP?
GMP stands for Grey Market Premium. It is an unofficial indicator used by some market participants to assess possible demand and market sentiment for an IPO before its shares begin trading on the stock exchanges.
The grey market operates outside the formal stock exchange mechanism. GMP can change frequently depending on investor demand, market sentiment and broader market conditions.
GMP is not an official price indicator and does not guarantee the actual listing price or listing gain. The final listing performance may differ significantly from grey-market expectations.
Purple Style Labs IPO Registrar
Kfin Technologies Ltd. is the registrar appointed for the Purple Style Labs IPO. The registrar is responsible for processing IPO applications, maintaining allotment records, handling refunds and facilitating the credit of allotted shares into investors’ demat accounts.
Phone: 040-79615565
Email: purplestyle.ipo@kfintech.com
Website: Kfin Technologies IPO Status
Purple Style Labs IPO Lead Managers
| No. | Book Running Lead Manager |
|---|---|
| 1 | Axis Capital Ltd. |
| 2 | IIFL Capital Services Ltd. |
Purple Style Labs Limited Contact Details
CTS No. 1081, Plot No. 110 TPS Village
Service Road, Western Express Highway
Vile Parle East
Mumbai, Maharashtra, 400057
Phone: +91 22 5033 3600
Email: investor.relations@purplestylelabs.com
Website: purplestylelabs.com
Purple Style Labs IPO RHP
Investors can refer to the official Purple Style Labs IPO Red Herring Prospectus (RHP) for detailed information about the company’s business, financial performance, risks, objects of the issue and other IPO-related disclosures.
View Purple Style Labs IPO RHP →
Purple Style Labs IPO FAQs
When will Purple Style Labs IPO open?
The Purple Style Labs IPO is scheduled to open for subscription on August 31, 2026.
When will Purple Style Labs IPO close?
The IPO subscription period is scheduled to close on September 2, 2026.
What is the Purple Style Labs IPO price band?
The price band has been fixed at ₹546 to ₹575 per equity share.
What is Purple Style Labs IPO lot size?
The minimum application size is 26 shares.
What is the minimum investment for Purple Style Labs IPO?
At the upper price of ₹575 per share, one lot of 26 shares requires an investment of ₹14,950.
What is the total size of Purple Style Labs IPO?
The IPO comprises ₹680 crore and consists entirely of a fresh issue of approximately 1.18 crore equity shares.
How many shares are offered in Purple Style Labs IPO?
The total issue comprises 1,18,26,086 equity shares.
How much is the fresh issue in Purple Style Labs IPO?
The fresh issue comprises 1,18,26,086 shares aggregating up to ₹680 crore.
What is the Purple Style Labs IPO market cap?
At the upper price band of ₹575 per share, the expected post-issue market capitalisation is approximately ₹4,639.63 crore.
When will Purple Style Labs IPO allotment be finalized?
The basis of allotment is expected to be finalized on September 3, 2026.
When will Purple Style Labs shares be listed?
The tentative listing date is September 7, 2026 on both BSE and NSE.
Who is the registrar of Purple Style Labs IPO?
Kfin Technologies Ltd. is the registrar appointed for the Purple Style Labs IPO.
Who are the lead managers of Purple Style Labs IPO?
Axis Capital Ltd. and IIFL Capital Services Ltd. are the book running lead managers for the issue.
What are the objectives of Purple Style Labs IPO?
The company proposes to use the IPO proceeds for investment in its wholly owned subsidiary PSL Retail towards lease liabilities of Experience Centers and back-end offices in India, sales and marketing expenses and general corporate purposes.
Is Purple Style Labs profitable?
No. Purple Style Labs reported a loss after tax of ₹285.40 crore in FY2026, compared with a loss of ₹188.38 crore in FY2025.
What is the Purple Style Labs IPO P/E ratio?
The company reported negative earnings, so the conventional P/E ratio is not meaningful for the Purple Style Labs IPO.
What is Purple Style Labs IPO GMP?
GMP means Grey Market Premium. It is an unofficial indicator of investor sentiment and possible listing expectations. GMP can change frequently and does not guarantee the actual listing price.
Where can I check Purple Style Labs IPO GMP?
You can check the latest grey market premium updates on the Purple Style Labs IPO GMP page on TradingMinds.
Disclaimer: This IPO article is intended only for general informational and educational purposes. It should not be treated as investment, financial or trading advice. IPO dates, issue details, price bands, allotment schedules, financial figures, subscription data and other information may change based on official announcements. Grey market premium figures are unofficial and can fluctuate substantially. Investors should carefully read the official IPO documents and evaluate the company’s business, financial position, valuation, growth prospects, competitive environment and associated risks before making any investment decision.
